This Is Fame House

Fame House is an award-winning global agency with a modern approach to direct-to-fan digital marketing and merchandising. We build, manage, and activate online fan bases through a comprehensive service offering. With roots in the music industry, our team works with artists, labels, events, and brands to implement digital marketing and social media strategy to drive fan acquisition, engagement, and sales. We grow businesses and monetize audiences through the forward thinking use of technology. Since 2011, we have been critical behind-the-scenes partners to the most successful players in the music and entertainment industry, helping our clients navigate the ever-changing evolution into digital.


  • Eminem


  • Pearl Jam

    Pearl Jam

  • Ice Cube

    Ice Cube

  • Tiësto


  • B.B. King

    B.B. King

  • Maroon 5

    Maroon 5

  • Blink 182

    Blink 182

  • Timbaland


  • DJ Shadow

    DJ Shadow

  • Amanda Palmer

    Amanda Palmer

  • Phantogram


  • Parkwood Entertainment

    Parkwood Entertainment

  • Ultra Music

    Ultra Music

  • Mitchell & Ness

    Mitchell & Ness

  • Richie Hawtin

    Richie Hawtin

  • The Head and the Heart

    The Head and the Heart

  • Yazz




  • Shady Records

    Shady Records

  • Junkie XL

    Junkie XL

  • Now That’s What I Call Music!

    Now That’s What I Call Music!

  • Disco Donnie Presents

    Disco Donnie Presents

  • Victor Calderone

    Victor Calderone

  • Rebelution


  • REO Speedwagon

    REO Speedwagon

  • Oiid



  • Fantastic Negrito

    Fantastic Negrito

  • ENTER.


  • Beatport


  • Live Nite Events

    Live Nite Events

  • Mysteryland USA

    Mysteryland USA

  • Electric Zoo

    Electric Zoo

  • Life In Color

    Life In Color


Digital Strategy & Marketing

From high-level strategy all the way through execution, Fame House creates comprehensive digital marketing campaigns that put your business objectives at the core.

Social Media Management & Strategy‬

Fame House helps clients expertly target new fans and evolve social media dialogue to convert followers into loyal fans and customers. Utilizing best-of-breed social management dashboard and analytics systems, Fame House will build efficiencies for the ongoing measurement, analysis, and execution for your digital properties.

Creative Services‬‬, Design & Development‬

The in-house design, development, video, and copywriting team will craft the look, feel, and sound of your brand’s digital marketing materials so that it resonates with your core consumer.

Merchandise & Web Store Management‬‬‬

Fame House doesn’t subscribe to traditional, product-centric notions of merchandising. Instead the stores Fame House builds and manages are marketing driven to generate real increases in revenue. Merchandising is a long-term business, not just a way to make a quick buck.
  • Digital Strategy & Marketing
  • Social Media Management & Strategy
  • Creative Services, Design & Development
  • Merchandise & Web Store Management
2016 Video Reel

2016 Video Reel



Mitchell & Ness

Mitchell & Ness

Pearl Jam

Pearl Jam

Maroon 5

Maroon 5

Junkie XL

Junkie XL

Amanda Palmer

Amanda Palmer

Beatport News

Beatport News

Southpaw Merchandise

Southpaw Merchandise

Michael Fiebach Michael Fiebach
Michael Fiebach CEO, Founder
Eric Hahn Eric Hahn
Eric Hahn Chief Marketing Officer
Katonah Rafter Katonah Rafter
Katonah Rafter VP of Marketing
Sam Huntington Sam Huntington
Sam Huntington VP of Business Development & Client Relations
Adam Hechler Adam Hechler
Adam Hechler Director of Operations
Hisham Dahud Hisham Dahud
Hisham Dahud Brand Strategy Director
Dan Conway Dan Conway
Dan Conway Creative Services Director
Carrie Paul Carrie Paul
Carrie Paul Art Director
Deb Keller Deb Keller
Deb Keller Senior Marketing Manager
Nick Rizzuto Nick Rizzuto
Nick Rizzuto Senior Marketing Manager
Kate Strollo Kate Strollo
Kate Strollo Senior Account Manager
Brian Aranda Brian Aranda
Brian Aranda Senior Account Manager
Ryan Hall Ryan Hall
Ryan Hall Account Manager
Mike Sacchetti Mike Sacchetti
Mike Sacchetti Account Manager
Lindsay Alexander Lindsay Alexander
Lindsay Alexander E-Commerce Manager
Gabe Coffey Gabe Coffey
Gabe Coffey Video Content Manager
Matt Chylak Matt Chylak
Matt Chylak Digital Strategy Manager
Adam Rappoport Adam Rappoport
Adam Rappoport Account Manager
Frank Spada Frank Spada
Frank Spada Account Manager
Marisa Velázquez-Rivas Marisa Velázquez-Rivas
Marisa Velázquez-Rivas Senior Designer
Samantha Schwarz Samantha Schwarz
Samantha Schwarz Email Marketing Manager
Rudy Barrett Rudy Barrett
Rudy Barrett Web Development Manager
Kelly LaGreca Kelly LaGreca
Kelly LaGreca Paid Media Associate Manager
Arielle Abilo Arielle Abilo
Arielle Abilo Digital Marketing Coordinator
Kevin Trester Kevin Trester
Kevin Trester Merchandising Coordinator
Courtney Catagnus Courtney Catagnus
Courtney Catagnus Digital Marketing Coordinator
Alex Ocko Alex Ocko
Alex Ocko A&R and Operations Coordinator
Alex Ferguson Alex Ferguson
Alex Ferguson Digital Marketing Coordinator
Sara McDougall Sara McDougall
Sara McDougall Designer
Alex Hines Alex Hines
Alex Hines Digital Marketing Associate
Emily Levy Emily Levy
Emily Levy Digital Marketing Associate
Diane Tamulavage Diane Tamulavage
Diane Tamulavage Digital Marketing Associate
Ali Samadpour Ali Samadpour
Schuyler Silverman Schuyler Silverman
Schuyler Silverman Digital Marketing Associate
Beth Ann Downey Beth Ann Downey
Beth Ann Downey Digital Marketing Associate
James Lee James Lee
James Lee Digital Marketing Associate
Jake Prein Jake Prein
Jake Prein Customer Service Assistant
Finn McBacon Finn McBacon
Finn McBacon Office Dog
Fame House Acquired by Universal Music Group

Fame House Acquired by Universal Music Group

Fame House to Accelerate Company’s Social Media, Branding, Live Events and Consumer Initiatives for Artists and Labels SANTA MONICA, May 27, 2016 – Universal Music Group (UMG), the world leader in music-based entertainment, today announced the acquisition of Fame House, an award-winning, innovative digital marketing agency whose clients include artists, brands and festivals including Eminem,…

CEO Mike Fiebach Speaking at Music Biz 2016

CEO Mike Fiebach Speaking at Music Biz 2016

Our CEO Mike Fiebach will be speaking at the Music Business Associations‘s Music Biz 2016 in Nashville on May 17-18. He will be joining a panel to discuss ‘The Power Of Social Metrics: Maximize Revenue Without Selling Out’. More info here. He will also be giving a presentation on our latest white paper – ‘Owning…

FH White Paper: Owning Your Audience

FH White Paper: Owning Your Audience

Last week, we released our latest white paper via Music Ally—Owning Your Audience: Building a Direct-to-Fan Strategy in 2016. Each of our white papers highlights new developments at the cross section of music and technology that are handpicked by our team as being the most relevant topics for our clients. The report is broken into 4 sections: The State of Direct-to-Fan…

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