Fame House Launches Office in The Netherlands

Fame House Launches Office in The Netherlands

Fame House is happy to announce the launch of their Dutch office. In partnership with our sister company, ID&T, under the SFX family, we now have top-quality resources in Amsterdam, headed up by Frank Litjens. Frank brings over ten years of digital agency experience to Fame House and transitions into this new role after having headed the Data Insights and Digital Development Operations at ID&T over the past two years.

“I’m very excited to bring Fame House over to Europe and get to work with the highly talented team from the U.S. I can’t wait to expand the business with our European events and grow the already extraordinary roster of world famous artists and events that make up the Fame House clients,” says Frank Litjens.

“Frank is a data and technology expert. That combined with his ability to help coordinate efforts for Fame House in Europe is an exciting step for this business. We are thrilled to have Frank on the team, and are excited for the next steps in Fame House’s evolution.”

-Mike Fiebach, Founder & CEO, Fame House

Fame House and WeHeartIt – Breaking Through the Social Clutter with Beauty

Fame House and WeHeartIt – Breaking Through the Social Clutter with Beauty

What if there was a social network free of trolling, negativity, and was solely focused on the positive side of people’s everyday lives? — This social network exists, and it is called We Heart It.
What is social media to you? Is it text? Is it video? I think most people think of strong visual elements. Well, We Heart It certainly has that nailed.

Mostly female with a strong millennial core, this platform is unique in both its user base and its functionality. We Heart It’s users are a uniquely passionate, expressive group, using the platform primarily to share photos and other imagery (videos, quotes, etc.) that inspire them or that they feel represent their identity.

On a functionality level, it’s the feature We Heart It chose not to build that differentiates it so substantially from all other popular social networks: comments.

This stroke of genius in developing the platform effectively prevents any negative feedback on others’ posts, only “hearts;” it’s a virtually bully-proof network. It also created an environment where users express themselves entirely through visuals—no words are needed. This truly unique atmosphere is a great outlet for visually-driven millennial women, and the reason why they love the network so much: We Heart It is all about celebrating individuality and the beauty in their lives.

For Fame House, as a cutting-edge digital marketing company heavily focused on festival marketing as a part of the SFX Entertainment family, this is the perfect platform to help augment our social strategy. The proof is in the results so far for our account for TomorrowWorld:


19,825 re-hearts earned from other users
18,535 hearts earned on images uploaded from tomorrowworld.com

Fame House and SFX are proud to be on the early cutting-edge of helping grow our clients’ brands through this new and quickly growing social network. The consumers we are marketing to for the world-renowned events we represent are all about peace, love and music- and that seems to be very much in-line with the positive and one-of-a-kind social atmosphere of WeHeartIt.

-Michael Fiebach, Founder & CEO, Fame House

Now That’s Music! reaches the milestone NOW 50

Now That’s Music! reaches the milestone NOW 50

Today marks a major milestone in pop music with Now That’s What I Call Music’s 50th volume release. Since inception to the US market in 1998, each NOW! compilation has been an extremely high seller and chart topper. From standard volumes to special release compilations for Country, Workout, Ballads and more, the Now That’s Music compilation series has proudly celebrated a new milestone with its fan base for 2014.

Under the digital strategy direction of Fame House, the NOW 50 campaign pulled out all the stops, from major sweepstakes and user generated content campaigns, to historic shareable galleries and more. NOW 50 Deluxe was accompanied by a rare fan-voted bonus disc comprised of the best tracks from volumes 1-49. Now That’s Music also launched the first-ever commercial spot featuring photos and shoutouts from fans across social media. Our long-lead, multi-tiered digital campaigns with the Now That’s Music team has been crucial leading into release day, and we look forward to continued success with NOW 51 & 52 in the year ahead.