One of the biggest music festivals in the world is coming to the United States for the first time in 2015. With Rock In Rio set to take over Las Vegas for two back-to-back weekends in May, it only made sense that their first major artist announcement about the event had to be a blow-out. And it was, as the RIR team took over New York City in a big way.
Holding their press conference in the NASDAQ building, Rock in Rio shared all the amazing experiences to come at its inaugural event in the U.S. – complete with three Rock Streets, a Cirque du Soleil presence, and legendary headliners ranging from Metallica to Taylor Swift. Add in a surprise appearance by No Doubt and you’ve already got quite an exciting press conference – but it didn’t end there. Just outside the NASDAQ’s doors, Rock in Rio built a stage in the middle of Times Square to host a surprise concert with John Mayer and Rock in Rio USA 2015 artist, Sepultura, for an excited (and surprised) crowd of thousands.
Fame House was on the ground with the RIR team, handling social media and community management. Throughout the evening’s events, Rock in Rio USA trended nationally and generated millions of impressions.