Job Listing: Digital Marketer, Brand Partnerships

Job Listing: Digital Marketer, Brand Partnerships

Summary

Fame House, a Universal Music Group company, is looking for a Digital Marketer to join our Brand Partnerships team in Philadelphia, PA. You will work with the Senior Manager and Manager of Brand Partnerships to help conceive and execute marketing campaigns that drive exceptional results for our Brand Partner clients. You will work with some of the most successful artists, entertainment companies, and brands in the world.

Job Functions

  • Coordinate with internal and external stakeholders (e.g. UMG Brands, the client’s team) to conceive and achieve marketing objectives for each partnership through digital and direct-to-fan marketing campaigns:
    • Develop and contribute to marketing strategy for upcoming brand partnerships campaigns such as sponsored events, product launches, content series production, public appearances, etc.
    • Contribute to and execute marketing plans and content strategy for client and distribution partners’ digital and direct-to-fan channels, including but not limited to social media, email marketing, paid media, websites, web stores, and mobile apps.
      • Contribute original ideas regarding the creative use of emerging technologies to drive our clients’ digital and business goals.
      • Write and execute content calendars for client social channels, as well as community management. Curate and design visual assets for content calendars, as needed.
      • Audit and optimize clients’ digital channels on an on-going basis.
    • Assist in day-to-day communications with brand partner, artist, and label teams to ensure campaign activations are executed successfully.
  • Report on campaigns and overall performance of clients’ digital and direct-to-fan properties:
    • Audit client and artist digital properties to identify partnership and marketing opportunities.
    • Analyze real time performance of our campaigns to assess impact against partnership and client KPIs (e.g. brand lift, awareness, etc.).
    • Translate data-based insights into specific action items for marketing plans and campaigns.
  • Keep abreast of evolving music industry and digital marketing technologies:
    • Must be able to speak to key new trends and to research new technologies on an ongoing basis, particularly as requested by clients and/or his/her manager.
    • Experiment with new tools and technologies as suitable for client / brand partnership needs.
  • May supervise Marketing Assistants and/or Interns, or be offered the opportunity to formally mentor interns and/or new team members in order to groom management and leadership skills.

Job Requirements

Skills + Abilities:

  • Impressive verbal and written abilities — client communication skills are essential.
  • High level of comfort presenting to groups both over the phone and in person.
  • Deep knowledge of social media (including paid media), emerging platforms, and associated marketing tools, particularly within the music industry.
  • Drive and confidence to take on new responsibilities.
  • Must be proactive and willing to accomplish tasks with little oversight.
  • Self-starter attitude capable of owning important responsibilities and seeing them through to completion.
  • Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines.
  • Strong passion for marketing and the music industry.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS.

Experience:

  • 1-3 years interning or working in a digital marketing position, either with brand partner clients and/or managing music marketing campaigns.
  • Experience managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr, etc.
  • Experience managing or executing media campaigns.
  • Experience in WordPress, email marketing/CRM tools (e.g. ExactTarget, Mailchimp, Fanbridge), social and analytical tools (e.g. Simply Measured, Next Big Sound, Google Analytics).
  • Basic HTML, Photoshop, and Basecamp experience is a plus.

Education: 

  • Bachelor’s degree in music business, business, marketing, or a related field.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Full Time Role.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through the UMG Careers Website.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Paid Media Coordinator

Job Listing: Paid Media Coordinator

Summary

Fame House, a Universal Music Group company, is looking for a Paid Media Coordinator to join our team in Philadelphia, PA. The Paid Media Coordinator will work with our Paid Media Manager and Account Teams to manage and execute our clients’ digital advertising campaigns across digital advertising platforms. You will have the opportunity to work with some of the most successful artists and entertainment companies in the world.

Job Functions

  • Execute campaign set up, including uploading creative and building out ad units and campaigns.
  • Campaign management: monitor budget pacing and optimize spends against campaign KPIs.
  • Craft impactful reports on campaign performance and deliver key insights and findings to clients.
  • Develop media plans and campaign strategy for our clients.
  • Assist account teams with strategy, client communication regarding their paid campaigns, providing creative specs, troubleshooting account set up, etc.
  • Act as Fame House point of contact for select paid media clients.
  • Coordinate administrative tasks for paid media clients, such as ad account set-up and billing.
  • Conduct market research specific to client or project needs.

Job Requirements

Skills + Abilities:

  • Strong knowledge of digital media platforms and trends, particularly Facebook and Instagram Ads, Twitter Ads, and AdWords.
  • Knowledge of display industry standards, best practices, and key industry metrics.
  • Marketing technology savvy and comfort with varied campaign management tools.
  • Strong quantitative skill set; be highly analytical, curious, and structured in exploring and interpreting data.
  • High level of attention to detail.
  • Experience with clients/customers and the ability to manage client and partner relationships.
  • Proficiency in Microsoft Office and Mac OS, particularly Microsoft Excel.
  • Drive and confidence to learn and take on new challenges.
  • Self-starter attitude capable of owning tasks and seeing them through to completion.
  • Must thrive in a dynamic, fast-paced environment.
  • Strong passion for marketing and the music industry.

Experience:

  • 1-2 years working or interning in a digital media position.
  • Hands-on experience executing paid campaigns through Facebook, Instagram, Twitter, and AdWords.

Education:

  • Bachelors in Advertising, Marketing, Business, Communications, or related field.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Full-Time Role.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through the UMG Careers Website.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.