Job Listing: Email Marketing Manager

Job Listing: Email Marketing Manager

Summary

Fame House, a Universal Music Group company, is looking for an Email Marketing Manager to lead email marketing strategy and execution from the company headquarters in Philadelphia.

This role works closely with our Creative, E-commerce, and Accounts teams to deliver exceptional email marketing services across our clients, developing and executing holistic email marketing strategies, as well as specific campaigns to support client milestones such as music releases, product launches, video premieres, tour announcements, public appearances, etc. You will have an opportunity to work with some of the most successful artists and entertainment companies in the world; successful candidates must be self-starters who are adept at quick problem solving and comfortable juggling many different tracts of work at once.

Job Functions

  • Work closely with Account Teams, Clients, and our E-Commerce team to provide best in class email marketing services that exceed client expectations and deliver results.
  • Develop email marketing strategy for holistic and campaign-driven email programs for clients, supporting overall list growth, e-commerce, tours, releases, product launches, and other client business objectives.
  • Manage and execute all components of email marketing campaigns, including design, coding and executing sends, list management, segmenting and effective targeting tactics, automation set-up and reporting.
  • Monitor campaign performance and optimize strategy to improve subscriber acquisition and engagement.
  • Ensure subscriber data is being properly utilized to inform marketing strategies on an ongoing basis.
  • Improve performance against KPIs such as Open Rate, CTR and conversion rates through A/B testing and working closely with clients’ and our development teams to improve the customer journey (landing page optimization, personalized targeting, etc.).
  • Work closely with other departments (e.g. E-Commerce) to proactively identify opportunities for email marketing to enhance performance against departmental and client KPIs (total revenue, web traffic, etc.).
  • Report back to Fame House management on KPIs and growth opportunities in our current email marketing offerings.
  • Keep up-to-date with current trends and new technology to keep Fame House and its clients at the forefront of email and CRM marketing.

Job Requirements

Skills + Abilities:

  • Strong understanding of email coding and best practices, including mobile responsive design.
  • Proficiency in HTML/CSS for email design.
  • Proficiency in ExactTarget, Mailchimp, FanBridge, and other email marketing platforms.
  • High degree of comfort building and executing ExactTarget campaigns.
  • Proficiency using UTM tracking and managing ROI-driven campaigns.
  • Strong analytical and reporting skills.
  • Ability to manage multiple projects concurrently.
  • Strong verbal and written communication skills.
  • Detail-oriented, self-directed, and able to set priorities.
  • Fluency in Google Analytics and campaign tracking is a major plus.
  • Knowledge of and a passion for the music industry is a major plus.
  • Additional desired proficiencies: Photoshop, MacOS, Microsoft Office Suite, Basecamp

Experience:

  • 3+ years of experience working in digital marketing, preferably within the music industry.
  • 2+ years of experience managing email marketing and CRM campaigns.

Education: 

  • Bachelor’s in Marketing, Business, Web Design and Development, Computer Science, Information Technology or related field.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Full Time Role.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through the UMG Careers Website.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Digital Marketer

Job Listing: Digital Marketer

Summary

Fame House, a Universal Music Group company, is looking for a Digital Marketer to join our team in Philadelphia, PA. You will have the opportunity to work with some of the most successful artists and entertainment companies in the world, and to work with emerging digital music and entertainment technologies.

Successful candidates must have a high degree of comfort juggling multiple tracts of work, while discerning key information across a high volume of client communication. Must be comfortable working flexible hours when needed to cover night and weekend client activities.

You will be responsible for a specific list of accounts and/or projects under the guidance of your Manager. In addition to executing campaigns, you must contribute creative, innovative ideas to marketing plans and campaigns. You may be Account Lead for select clients, for which you will act as both the client’s primary point of contact at Fame House as well as the FH team member responsible for the account’s success.

Job Functions:

  • Work with clients to conceive and achieve business objectives through digital and direct-to-fan marketing campaigns:
    • Develop and contribute to marketing strategy for upcoming client milestones such as music releases, product launches, video premieres, tour announcements, public appearances, etc.
    • Develop and contribute to marketing plans for clients’ digital and direct-to-fan channels, including but not limited to social media, email marketing, paid media, websites, web stores, and mobile apps.
      • Contribute original ideas regarding the creative use of emerging technologies to drive our clients’ digital and business goals.
      • Write and execute content calendars for client social channels, as well as community management. Curate and design visual assets for content calendars, as needed.
      • Audit and optimize clients’ digital channels on an on-going basis.
  • Report on campaigns and overall performance of clients’ digital and direct-to-fan properties:
    • Analyze real time performance of our campaigns to assess impact against client KPIs and business objectives (e.g. traffic to owned properties, merch sales, etc.).
    • Translate data-based insights into specific action items for marketing plans and campaigns.
  • Act as Account Lead on select clients, responsible for:
    • Driving successful client results and day-to-day progress against the client’s objectives.
    • Managing day-to-day communication with the client.
    • Coordinating with other team members across FH as needed to deliver high quality work.
    • Ensuring all deliverables are executed in a timely manner.
    • Setting specific, measurable goals for the account and individual campaigns.
    • Monitoring progress against these goals and reporting back to the client and FH Management on performance.
  • Keep abreast of evolving music industry and digital marketing technologies:
    • Must be able to speak to key new trends and to research new technologies on an ongoing basis, particularly as requested by clients and/or management.
    • Experiment with new tools and technologies as suitable for his/her clients’ needs.
  • May oversee interns and Assistants, and may be offered the opportunity to formally mentor new team members in order to groom management and leadership skills, under the guidance of his or her Manager.

Job Requirements:

Skills + Abilities:

  • Impressive verbal and written abilities — client communication skills are essential.
  • High level of comfort presenting to groups both over the phone and in person.
  • Deep knowledge of social media, emerging platforms, and associated marketing tools, particularly within the music industry.
  • Strong attention to detail; must be extremely detail-oriented.
  • Extremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneously.
  • Drive and confidence to take on new responsibilities. Must be proactive and willing to accomplish tasks with little oversight.
  • Self-starter attitude capable of owning important responsibilities and seeing them through to completion.
  • Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines.
  • Flexible and able to adapt to changing client needs in a fast-paced environment.
  • Strong passion for marketing and the music industry.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS.

Experience:

  • 1-3 years working in a digital marketing position, preferably within the music industry.
  • Experience managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr, etc.
  • Experience in WordPress, email marketing/CRM tools (e.g. ExactTarget, Mailchimp, Fanbridge), social and analytical tools (e.g. Next Big Sound, Google Analytics).
  • Basic HTML, Photoshop, and Basecamp experience is a plus.

Education:

  • Bachelor’s degree in music business, business, marketing, or a related field.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Full-Time role.
Salary is competitive and commensurate with experience.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through UMG Careers.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Digital Marketing Assistant (Part Time)

Job Listing: Digital Marketing Assistant (Part Time)

Summary

Fame House, a Universal Music Group company, is looking for part time Digital Marketing Assistants to join our team in Philadelphia, PA. As a Digital Marketing Assistant, you will have the opportunity to work with some of the most successful artists and entertainment companies in the world, and to work with emerging digital music and entertainment technologies. You will support our Account Teams by assisting in the management of our clients’ digital properties and execution of digital marketing campaigns on behalf of our clients.

Job Functions:

  • Write and execute content calendars for client social channels.
  • Execute community management across client social channels.
  • Curate and design visual assets for content calendars, as needed.
  • Execute tour marketing across digital channels.
  • Audit and optimize clients’ digital channels on an on-going basis.
  • Help to compile reports on campaign and overall digital performance.
  • Assist with administrative tasks for accounts.
  • Conduct market research specific to client or project needs.
  • Contribute ideas to marketing plans for upcoming client milestones such as music releases, product launches, video premieres, tour announcements, public appearances, etc.
  • Keep abreast of evolving music industry and digital marketing technologies.

Job Requirements

Skills + Abilities:

  • Strong verbal and written abilities.
  • Strong knowledge of social media, emerging platforms, and associated marketing tools, particularly within the music industry.
  • Drive and confidence to learn and take on new challenges.
  • Self-starter attitude capable of owning tasks and seeing them through to completion.
  • Strong passion for marketing and the music industry.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS.
  • Familiarity with WordPress, email marketing/CRM tools (e.g. ExactTarget, Mailchimp, Fanbridge), social and analytical tools (e.g. Simply Measured, Next Big Sound, Google Analytics).

Experience:

  • 1-2 years interning in a digital marketing position, preferably within the music industry.
  • Experience managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr, etc. is a major plus.
  • Basic HTML, Photoshop, and Basecamp experience is a plus.

Education:

  • High School Diploma; some college required.
  • Coursework in marketing, music business, or a related field preferred.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Part-Time Role.

Interested candidates must send their resume and a brief cover letter to contact@famehouse.net.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Fame House Selected for 5 of Music Ally’s Best Music Marketing Campaigns of 2017

Fame House Selected for 5 of Music Ally’s Best Music Marketing Campaigns of 2017

Fame House is honored to have been selected by Music Ally for 5 of the top music marketing campaigns of 2017! Fame House was recognized this year for our work with Alicia Keys, Maroon5, Robin Schulz, Disco Donnie Presents, and Imagine Festival. 

This year’s recognition marks an increase from 2 Fame House campaigns selected in 2016 for our work with Disco Donnie Presents and Jeff Buckley (Sony / Jeff Buckley Estate). 

You can read more about these campaigns in Music Ally’s full year-end issue for 2017 here: http://famehou.se/musically17 

White Paper: The Fame House Stack

White Paper: The Fame House Stack

Today, we’ve released our latest white paper: The Fame House Stack. In it, we share some of the lesser known pieces of our music marketing and e-commerce stack in an effort to share our technology tools beyond our walls, and to open a dialogue with other marketers and artists about the tools they are using within the new music business.

The Fame House Stack details our go-to e-commerce, marketing, and web development tools, as well as our methodology for finding the right solution for each unique client and campaign. You’ll also find an in-depth case study on how we leveraged our stack to create a comprehensive marketing and e-commerce campaign in support of DJ Shadow’s recent acclaimed album, The Mountain Will Fall.

Follow our Product Hunt collection to see our full stack.

Download the white paper for free by clicking here.

 

 

2 Fame House Campaigns Selected for Music Ally’s Best Music Marketing Campaigns

2 Fame House Campaigns Selected for Music Ally’s Best Music Marketing Campaigns

Two Fame House projects were selected by Music Ally for their annual year-end issue, “The Year’s Best Music Marketing Campaigns.”

Our Make America Rave Again campaign, with Disco Donnie Presents, and award-winning JeffBuckleyCollection.com, with Sony and the Jeff Buckley Estate, were among 40 campaigns featured from across the industry’s best:

 Subscribe to Music Ally to see the full list.

 

JeffBuckleyCollection.com Recognized by the W3 Awards, MarCom Awards, and Music Ally

JeffBuckleyCollection.com Recognized by the W3 Awards, MarCom Awards, and Music Ally

From Bob Dylan to Sly and The Family Stone, Jeff Buckley amassed an eclectic record collection through the years. Fame House partnered with the Jeff Buckley Estate and Sony to bring his record collection to life through an interactive website.

The project’s launch was covered by Fast Company, BillboardRolling Stone, Mashable, Entertainment Weekly, Noisey, The AV Club, and more. The project was named a Silver Winner in the 2016 W3 Awards in 2 categories, as well as receiving an Honorable Mention for General Best Website at the MarCom Awards. It was also selected as one of 2016’s Best Music Marketing Campaigns by Music Ally.

Experience the collection at jeffbuckleycollection.com.

Explore The Sound of The Get Down

Explore The Sound of The Get Down

Fame House worked with RCA Records to help bring to life the soundtrack to Netflix’s acclaimed new series, The Get Down.

Leveraging Spotify’s API, TheGetDownSoundtrack.com takes you into the world of the show, set in the South Bronx in the 1970s. The interactive site allows visitors to stream the show’s soundtrack as well as playlists from each episode through a digital boom box:

The Get Down

Get the full experience, including video content from the show, at thegetdownsoundtrack.com.

 

 

Fame House Acquired by Universal Music Group

Fame House Acquired by Universal Music Group

Fame House to Accelerate Company’s Social Media, Branding, Live Events and Consumer Initiatives for Artists and Labels

SANTA MONICA, May 27, 2016 – Universal Music Group (UMG), the world leader in music-based entertainment, today announced the acquisition of Fame House, an award-winning, innovative digital marketing agency whose clients include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Tiësto.

Fame House will remain based in Philadelphia and continue to provide and expand on their world-class services as an agency for Universal Music as well as third-party clients. Mike Fiebach, CEO and founder, and Eric Hahn, Chief Strategy and Marketing Officer, will continue to lead the agency. Fiebach and Hahn will report to Boyd Muir, Executive Vice President and Chief Financial Officer, and Michele Anthony, Executive Vice President of UMG.

The acquisition of Fame House will advance UMG’s strategy to create unique commercial opportunities for its artists and labels through social media, consumer engagement, direct-to-consumer and direct-to-fan initiatives, as well as activations for brands, sponsors and live events.

“At Universal Music, we have created artist and label services that are unrivaled in our industry, ” Anthony said. “Fame House will provide digital marketing services and social media expertise for our artists and labels to build fan engagement and reach new audiences through compelling direct-to-consumer and merchandising experiences, as well as create activation opportunities for brands and sponsors and for our live events.”

Muir added, “UMG’s acquisition of Fame House is further evidence of our evolution into a multifaceted entertainment company that can provide a broad range of services for artists beyond recorded music, publishing and merchandising. I’m looking forward to working with Mike, Eric and the entire Fame House team on unlocking new creative and commercial opportunities for our artists and labels.”

“We are eager and excited to continue to build Fame House as a part of Universal Music Group,” Fiebach said. “We believe that we can build a game-changing business with UMG. I am thankful to Boyd, Michele, Mike Tunnicliffe, Peter Sinclair and the rest of the UMG management team for recognizing the potential of Fame House and for giving us this incredible opportunity. With the resources and support of the world’s leading music company, the sky is now the limit.”

Added Hahn, “As someone who has only wanted to build a career in the music industry, the opportunity to work in the UMG family is an absolute dream come true. We believe that the UMG leadership is at the forefront of innovating positive evolution in the industry and for them to recognize a company that we built as a key ingredient in their strategy is something we are very proud and appreciative to be a part of.”

Founded in January 2011 by Fiebach, Fame House is a digital strategy agency with offices in Philadelphia, New York and Los Angeles that’s built to uniquely serve the needs of the modern music industry. Fame House’s early foresight into crafting services around the new opportunities of connecting artists and fans online led them to help establish a new key role within the music ecosystem serving artists alongside labels, management companies, event companies and agents.

About Universal Music Group:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com