Job Listing: Senior Manager, Paid Media

Job Listing: Senior Manager, Paid Media

Summary

Fame House, a Universal Music Group company, is looking for Senior Manager, Paid Media to join our team in Philadelphia, PA. The Senior Manager, Paid Media will lead paid media services across the company, working with stakeholders across teams to drive results for across clients. Campaigns cover diverse marketing initiatives including direct buys with partners, paid social, and search campaigns for various client accounts, which can include artists, record labels, brand partners, and festivals/events.

The Senior Manager, Paid Media will report to the VP of Marketing to manage our media business operations, including owning administrative processes, identifying new partners and opportunities to grow our media business, and streamlining operations to hit departmental goals.

Job Functions

  • Lead paid media strategy and operations (planning, buying, reporting, etc.) across our client roster:
    • Lead paid media department, supervise planning and execution for marketing account teams and help to integrate paid media as a vital element of comprehensive client marketing plans.
    • Manage and execute all components of paid digital media campaigns including targeting and retargeting parameters, bidding strategy, conversion tracking, landing page strategy, setting and monitoring campaign KPIs, tracking set up, and day to day optimization and reporting.
    • Manage reporting standards and deliverables to clients on regular basis.
    • Work with Brand Partnership team on brand clients to plan and execute media buys with partners to drive brand awareness and lift across various UMG artist audiences and consumer groups.
    • Work with Accounts Teams to create and ensure timely delivery of project schedules.
    • Summarize and communicate the status of all campaigns with appropriate internal and external contacts.
    • Act as key contact for priority paid media clients.
  • Manage media partner relationships and expansion of FH paid media capabilities, including developing internal best practices, educating the broader team on evolving media trends, etc.:
    • Manage the relationships with established media partners (Facebook, Twitter, Google, Spotify, etc.), and technology companies that work with leveraging audience data for paid media campaigns.
    • Negotiate group rates with key outlets for direct buys to pass along savings to our client roster.
    • Work closely with integrated teams to incorporate learnings from paid search and social into strategic plans, thus improving all other tactics.
    • Report developing search trends, tactics, and opportunities to internal team and clients, with occasional authorship of POV’s (Point of View) documents.
  • Manage Fame House’s paid media business day-to-day:
    • Responsible for meeting all Paid Media department deliverables, including administrative protocols, and performance metrics.
    • Manage the paid team, including our Paid Media Manager and Paid Media Assistant. Responsible for professional development and managing team resources to accomplish client and business goals.
    • Complete monthly billing of company-wide paid media spends across all platforms and reconcile actuals against planned budgets.

Job Requirements

Skills + Abilities:

  • Demonstrated ability to effectively manage individuals and teams.
  • Ability to work well with different personalities and stakeholders both internally and externally to produce positive results for clients.
  • Ability to quickly and calmly react to changing client needs and deadlines, both internal and external.
  • Proficiency in managing and optimizing many online marketing campaigns at a time, across ad networks and direct media buys, while meeting deadlines.
  • Exceptional working knowledge of Google AdWords (including Search, Display, and YouTube advertising), Facebook & Twitter’s self-service Ad Platforms, Snapchat, retargeting, and conversion tracking technologies.
  • Ability to write briefs/RFPs, review proposals, and negotiate with 3rd party publishers to create programs to help move the client’s business forward.
  • Solid understanding of the evolving digital media landscape, especially as it pertains to data collection and targeting practices.
  • Knowledge of display industry standards, best practices, and key industry metrics.
  • Marketing technology savvy and comfort with varied campaign management tools.
  • Strong project management skills for end-to-end execution of programs and campaigns.
  • Ability to identify performance opportunities, draw meaningful conclusions about root causes, devise scalable solutions, recommend implementation strategies, and measure outcomes.
  • Strong quantitative skill set; be highly analytical, curious, and structured in exploring and interpreting data.
  • Ability to thrive in a dynamic, fast-paced environment and be a self-starter.
  • Ability to confidently present information to an executive audience.
  • Passion for the music and entertainment industry.

Experience:

  • 4-6 years of experience at a media agency or in a media role within the entertainment vertical, with a focus on digital media.
  • Hands-on experience executing campaigns across Facebook, Twitter, and AdWords.

Education: 

  • Bachelors in Advertising, Marketing, Business, Communications, or related field.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Full Time Role.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through the UMG Careers Website.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Paid Media Assistant (Part Time Summer Position)

Job Listing: Paid Media Assistant (Part Time Summer Position)

Summary

Fame House, a Universal Music Group company, is looking for a part time Paid Media Assistant to join our team in Philadelphia, PA for Summer 2018. The Paid Media Assistant will support our Paid Media and Account Teams by helping to manage and execute our clients’ digital advertising campaigns, primarily on Facebook and other social advertising platforms. You will have the opportunity to work with some of the most successful artists and entertainment companies in the world. Must be able to work 20-25 hours/week.

Job Functions:

  • Assist campaign set-up, including uploading creative and building out ad units and campaigns.
  • Monitor campaign budget pacing and optimize spends against campaign KPIs.
  • Help to compile reports on campaign and overall digital performance.
  • Assist with developing media plans and campaign strategy for our clients.
  • Assist with administrative tasks for paid media clients.
  • Conduct market research specific to client or project needs.

Job Requirements

Skills + Abilities:

  • Strong analytical skills.
  • High level of attention to detail.
  • Strong knowledge of digital media platforms and trends, particularly Facebook and Instagram Ads, Twitter Ads, and AdWords.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS, particularly Microsoft Excel.
  • Drive and confidence to learn and take on new challenges.
  • Self-starter attitude capable of owning tasks and seeing them through to completion.
  • Strong passion for marketing and the music industry.
  • AdWords certification and/or hands-on experience is a major plus.

Experience:

  • 1-2 years interning in a digital media position.
  • Experience managing paid media campaigns through Facebook, Instagram, Twitter, and/or AdWords.

Education:

  • High School Diploma; some college required.
  • Coursework in marketing, advertising, or a related field preferred.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Part-Time Role.

Interested candidates must apply by sending your resume and a brief cover letter to us at contact@famehouse.net.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Digital Marketer

Job Listing: Digital Marketer

Summary

Fame House, a Universal Music Group company, is looking for a Digital Marketer to join our team in Philadelphia, PA. You will have the opportunity to work with some of the most successful artists and entertainment companies in the world, and to work with emerging digital music and entertainment technologies.

Successful candidates must have a high degree of comfort juggling multiple tracts of work, while discerning key information across a high volume of client communication. Must be comfortable working flexible hours when needed to cover night and weekend client activities.

You will be responsible for a specific list of accounts and/or projects under the guidance of your Manager. In addition to executing campaigns, you must contribute creative, innovative ideas to marketing plans and campaigns. You may be Account Lead for select clients, for which you will act as both the client’s primary point of contact at Fame House as well as the FH team member responsible for the account’s success.

Job Functions:

  • Work with clients to conceive and achieve business objectives through digital and direct-to-fan marketing campaigns:
    • Develop and contribute to marketing strategy for upcoming client milestones such as music releases, product launches, video premieres, tour announcements, public appearances, etc.
    • Develop and contribute to marketing plans for clients’ digital and direct-to-fan channels, including but not limited to social media, email marketing, paid media, websites, web stores, and mobile apps.
      • Contribute original ideas regarding the creative use of emerging technologies to drive our clients’ digital and business goals.
      • Write and execute content calendars for client social channels, as well as community management. Curate and design visual assets for content calendars, as needed.
      • Audit and optimize clients’ digital channels on an on-going basis.
  • Report on campaigns and overall performance of clients’ digital and direct-to-fan properties:
    • Analyze real time performance of our campaigns to assess impact against client KPIs and business objectives (e.g. traffic to owned properties, merch sales, etc.).
    • Translate data-based insights into specific action items for marketing plans and campaigns.
  • Act as Account Lead on select clients, responsible for:
    • Driving successful client results and day-to-day progress against the client’s objectives.
    • Managing day-to-day communication with the client.
    • Coordinating with other team members across FH as needed to deliver high quality work.
    • Ensuring all deliverables are executed in a timely manner.
    • Setting specific, measurable goals for the account and individual campaigns.
    • Monitoring progress against these goals and reporting back to the client and FH Management on performance.
  • Keep abreast of evolving music industry and digital marketing technologies:
    • Must be able to speak to key new trends and to research new technologies on an ongoing basis, particularly as requested by clients and/or management.
    • Experiment with new tools and technologies as suitable for his/her clients’ needs.
  • May oversee interns and Assistants, and may be offered the opportunity to formally mentor new team members in order to groom management and leadership skills, under the guidance of his or her Manager.

Job Requirements:

Skills + Abilities:

  • Impressive verbal and written abilities — client communication skills are essential.
  • High level of comfort presenting to groups both over the phone and in person.
  • Deep knowledge of social media, emerging platforms, and associated marketing tools, particularly within the music industry.
  • Strong attention to detail; must be extremely detail-oriented.
  • Extremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneously.
  • Drive and confidence to take on new responsibilities. Must be proactive and willing to accomplish tasks with little oversight.
  • Self-starter attitude capable of owning important responsibilities and seeing them through to completion.
  • Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines.
  • Flexible and able to adapt to changing client needs in a fast-paced environment.
  • Strong passion for marketing and the music industry.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS.

Experience:

  • 1-3 years working in a digital marketing position, preferably within the music industry.
  • Experience managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr, etc.
  • Experience in WordPress, email marketing/CRM tools (e.g. ExactTarget, Mailchimp, Fanbridge), social and analytical tools (e.g. Next Big Sound, Google Analytics).
  • Basic HTML, Photoshop, and Basecamp experience is a plus.

Education:

  • Bachelor’s degree in music business, business, marketing, or a related field.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Full-Time role.
Salary is competitive and commensurate with experience.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through UMG Careers.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Product Strategy Director

Job Listing: Product Strategy Director

Summary

Fame House, a Universal Music Group company, is looking for a Product Strategy Director to join our team in Philadelphia. Fame House’s unique approach to artist merchandising focuses on leveraging our expertise on how to build and mobilize audiences for artists.  Our services include digital strategy and branding, in addition to the entire stack of services we have in house for artist merchandising.  We are looking for someone to come in and lead the charge on synergizing product and marketing concepts with artist brands/narratives, fan engagement and elevated offerings.

Job Functions

  • Lead the charge on identifying and creating products we should be producing and selling for our clients. This should include identifying missed opportunities, areas of improvement, and new opportunities
  • Connect the dots between trends, client narratives, and how that evolves into products and/or collections
  • Oversee the in house and contractor design team and their creation of product designs, ensuring designs are on-brand and on-trend
  • Work with the production team’s sourcing and sampling of products
  • Work with Production and account management on setting product retail prices and recommended purchase quantity’s
  • Bring department stakeholders together to ensure everyone is on the same page for each campaign, including:
    • D2C Director, Sr. D2C Marketing Manager and D2C Marketing Manager
    • Production Manager
    • Marketing team members
    • Creative team members
  • Be well versed in all aspects of the Fame House D2C business to refine operations and drive growth
  • Balance multiple high priority projects simultaneously in a fast-paced environment
  • Work with Account Management and Marketing to develop and maintain product calendars for clients
  • Work to establish campaign deadlines with production and ensure the marketing and creative departments are also on target to meet these deadlines
  • Establish and/or maintain successful relationships with vendors and suppliers
  • Use marketing and sales data to inform product strategies

Job Requirements

Skills + Abilities:

  • Strong grasp on current styles and upcoming trends
  • Ability to work independently, but also collaborate with cross functional teams
  • Highly organized and comfortable streamlining many moving parts
  • Excellent communication skills, including written and oral
  • Must be extremely detail-oriented
  • Ability to stay calm and collected under pressure
  • Trustworthy with sensitive information
  • Good with tight deadlines and strict deadlines
  • Proficiency in computer programs including Microsoft Office, Mac OS, and Outlook
  • Knowledge of e-commerce platforms helpful – Shopify and Magento
  • Familiarity with Adobe Suite (Photoshop and InDesign) and/or general design skills preferred

Experience:

  • 3-5 years experience in merchandise styling, planning, and/or buying.

Education: 

  • Bachelor’s degree in Design, Fashion, Merchandising, or related field..

 

Universal Music Group is an Equal Opportunity Employer.

This is a Full Time Role.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through the UMG Careers Website.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Ecommerce Store Manager

Job Listing: Ecommerce Store Manager

Summary

Fame House, a Universal Music Group company, seeks an E-Commerce Store Manager to work across our clients’ stores to ensure best-in-class merchandising services are executed for our clients. You will have the opportunity to work with some of the most successful artists and entertainment companies in the world, and to work with emerging digital music and entertainment technologies. You will have opportunities to submit ideas and processes for the company to utilize into the future.

Founded in January 2011, Fame House is an award-winning digital strategy agency with offices in Philadelphia, New York and Los Angeles that’s built to uniquely serve the needs of the modern music industry. Fame House’s early foresight into crafting services around the new opportunities of connecting artists and fans online led them to help establish a new key role within the music ecosystem serving artists alongside labels, management companies, event companies and agents.

Job Functions

Store Management:

  • Lead project management for several FH managed Ecommerce shops
  • Maintain positive working relationships with clients and partners
  • Oversee the setup and launch of new client stores and products, including successful completion of the appropriate setup/checklists as needed
  • Update products, descriptions, images, and other customer facing information
  • Ensure the store front end functionality is optimized
  • Coordinate product restocks
  • Manage logistics for pre-order projects
  • Lead on select D2C Accounts as needed
  • Handle one off platform wide updates to all shops as needed

Logistics and Order Management:

  • Continually monitor shipping rates for accuracy
  • Work with fulfillment partners and customer service team to provide efficient customer experiences
  • Manage comp shipment requests
  • Manage inventory levels and inventory reporting
  • Work with several warehouses to ensure timely, effective product delivery
  • Communicate effectively with the customer service team any expected issues, new projects ect to ensure they are properly equipped to handle in-bound requests on managed stores

Reporting:

  • Conduct periodic reports for each client
  • Conduct weekly inventory reports
  • Use sales reports to make recommendations to drive revenue for clients

Merchandise Production:

  • Work with Merchandising Production Manager on Product sourcing
  • Logistics, ordering, PO creation
  • Coordinate shipping & handling of merch production runs
  • Coordinate product re-orders
  • Seek out partnerships with appropriate production & specialty merchandise companies across all clients
  • Work with marketing account teams to ideate and create unique, topical merchandise for clientele

Job Requirements

Skills + Abilities:

  • Extremely detail oriented
  • Intermediate knowledge of inventory and sales reporting
  • Strong math and analytical skills
  • Proficient in Excel & Microsoft Office
  • Self-starter who can complete tasks with minimal supervision
  • Some experience or knowledge of various e-commerce platforms including Shopify, Magento, and PayPal
  • Very strong communication skills
  • Works well with a team
  • Highly organized
  • Good with tight timelines and strict deadlines
  • Motivated, takes initiative, and is looking to grow within the company
  • Easily adjusts to shifting priorities
  • Photoshop experience is a plus
  • Trustworthy with sensitive information

Experience:

  • 1-3 years’ experience in merchandising, ecommerce, supply chain, music business, or related field required

Education: 

  • Bachelor’s degree in business, merchandising, or a related field.

Universal Music Group is an Equal Opportunity Employer.

This is a Full Time Role.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through the UMG Careers Website.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Paid Media Marketer

Job Listing: Paid Media Marketer

Summary

Fame House, a Universal Music Group company, is looking for a Paid Media Marketer to join our team in Philadelphia, PA. The Paid Media Coordinator will work with our Account Teams and D2C Marketing Team to manage and execute our clients’ digital advertising campaigns across platforms. You will have the opportunity to work with some of the most successful artists and entertainment companies in the world.

Job Functions

  • Execute paid search and social campaigns from developing plans to execution, optimization and reporting.
  • Responsible for leading keyword targeting and bidding across Google’s Paid Search, Shopping, Video and Display Networks.
  • Uploading and managing paid social campaigns across Facebook, Instagram and Twitter.
  • Campaign management: monitor budget pacing and optimize spends against campaign KPIs.
  • Craft impactful reports on campaign performance and deliver key insights and findings to clients.
  • Assist in developing media plans with defined targeting and campaign strategy for our clients.
  • Assist account teams with strategy, client communication regarding their paid campaigns, providing creative specs, troubleshooting account set up, etc.
  • Act as Fame House point of contact for select paid media clients.
  • Coordinate administrative tasks for paid media clients, such as ad account set-up and billing.
  • Conduct market research specific to client or project needs.

Job Requirements

Skills/Abilities:

  • Strong knowledge and experience across all AdWords properties – preferably Google AdWords certified.
  • General understanding of tracking sales, among other standard events, through pixels and site tags.
  • Execution experience within Facebook, Instagram and Twitter Ads APIs. Knowledge of digital media platforms and trends.
  • Knowledge of display industry standards, best practices, and key industry metrics.
  • Marketing technology savvy and comfortable with various campaign management tools.
  • Strong quantitative skill set; be highly analytical, curious, and structured in exploring and interpreting data.
  • High level of attention to detail.
  • Experience with clients/customers and the ability to manage client and partner relationships.
  • Proficiency in Microsoft Office and Mac OS, particularly Microsoft Excel.
  • Drive and confidence to learn and take on new challenges.
  • Self-starter attitude capable of owning tasks and seeing them through to completion.
  • Must thrive in a dynamic, fast-paced environment.
  • Strong passion for marketing and the music industry.

Experience:

  • 1-2 years working or interning in a digital advertising position.
  • Hands-on experience executing paid campaigns through AdWords, Facebook, Instagram, and Twitter.

Education:

  • Bachelor’s degree in Advertising, Marketing, Business, Communications, or related field.

Universal Music Group is an Equal Opportunity Employer.

This is a full time role.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through the UMG Careers Website.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Listing: Digital Marketing Assistant (Part Time)

Job Listing: Digital Marketing Assistant (Part Time)

Summary

Fame House, a Universal Music Group company, is looking for part time Digital Marketing Assistants to join our team in Philadelphia, PA. As a Digital Marketing Assistant, you will have the opportunity to work with some of the most successful artists and entertainment companies in the world, and to work with emerging digital music and entertainment technologies. You will support our Account Teams by assisting in the management of our clients’ digital properties and execution of digital marketing campaigns on behalf of our clients.

Job Functions:

  • Write and execute content calendars for client social channels.
  • Execute community management across client social channels.
  • Curate and design visual assets for content calendars, as needed.
  • Execute tour marketing across digital channels.
  • Audit and optimize clients’ digital channels on an on-going basis.
  • Help to compile reports on campaign and overall digital performance.
  • Assist with administrative tasks for accounts.
  • Conduct market research specific to client or project needs.
  • Contribute ideas to marketing plans for upcoming client milestones such as music releases, product launches, video premieres, tour announcements, public appearances, etc.
  • Keep abreast of evolving music industry and digital marketing technologies.

Job Requirements

Skills + Abilities:

  • Strong verbal and written abilities.
  • Strong knowledge of social media, emerging platforms, and associated marketing tools, particularly within the music industry.
  • Drive and confidence to learn and take on new challenges.
  • Self-starter attitude capable of owning tasks and seeing them through to completion.
  • Strong passion for marketing and the music industry.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS.
  • Familiarity with WordPress, email marketing/CRM tools (e.g. ExactTarget, Mailchimp, Fanbridge), social and analytical tools (e.g. Simply Measured, Next Big Sound, Google Analytics).

Experience:

  • 1-2 years interning in a digital marketing position, preferably within the music industry.
  • Experience managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr, etc. is a major plus.
  • Basic HTML, Photoshop, and Basecamp experience is a plus.

Education:

  • High School Diploma; some college required.
  • Coursework in marketing, music business, or a related field preferred.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Part-Time Role.

Interested candidates must send their resume and a brief cover letter to contact@famehouse.net.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Fame House Selected for 5 of Music Ally’s Best Music Marketing Campaigns of 2017

Fame House Selected for 5 of Music Ally’s Best Music Marketing Campaigns of 2017

Fame House is honored to have been selected by Music Ally for 5 of the top music marketing campaigns of 2017! Fame House was recognized this year for our work with Alicia Keys, Maroon5, Robin Schulz, Disco Donnie Presents, and Imagine Festival. 

This year’s recognition marks an increase from 2 Fame House campaigns selected in 2016 for our work with Disco Donnie Presents and Jeff Buckley (Sony / Jeff Buckley Estate). 

You can read more about these campaigns in Music Ally’s full year-end issue for 2017 here: http://famehou.se/musically17 

White Paper: The Fame House Stack

White Paper: The Fame House Stack

Today, we’ve released our latest white paper: The Fame House Stack. In it, we share some of the lesser known pieces of our music marketing and e-commerce stack in an effort to share our technology tools beyond our walls, and to open a dialogue with other marketers and artists about the tools they are using within the new music business.

The Fame House Stack details our go-to e-commerce, marketing, and web development tools, as well as our methodology for finding the right solution for each unique client and campaign. You’ll also find an in-depth case study on how we leveraged our stack to create a comprehensive marketing and e-commerce campaign in support of DJ Shadow’s recent acclaimed album, The Mountain Will Fall.

Follow our Product Hunt collection to see our full stack.

Download the white paper for free by clicking here.

 

 

2 Fame House Campaigns Selected for Music Ally’s Best Music Marketing Campaigns

2 Fame House Campaigns Selected for Music Ally’s Best Music Marketing Campaigns

Two Fame House projects were selected by Music Ally for their annual year-end issue, “The Year’s Best Music Marketing Campaigns.”

Our Make America Rave Again campaign, with Disco Donnie Presents, and award-winning JeffBuckleyCollection.com, with Sony and the Jeff Buckley Estate, were among 40 campaigns featured from across the industry’s best:

 Subscribe to Music Ally to see the full list.