Job Listing: Digital Marketer

Job Listing: Digital Marketer

Summary

Fame House, a Universal Music Group company, is looking for Digital Marketers to join our team in Philadelphia, PA. You will have the opportunity to work with some of the most successful artists and entertainment companies in the world, and to work with emerging digital music and entertainment technologies.

You will be responsible for a specific list of accounts and/or projects under the guidance of your Manager. In addition to executing campaigns, you must contribute creative, innovative ideas to marketing plans and campaigns. You may be Account Lead for select clients, for which you will act as both the client’s primary point of contact at Fame House as well as the FH team member responsible for the account’s success.

Job Functions:

  • Work with clients to conceive and achieve business objectives through digital and direct-to-fan marketing campaigns:
    • Develop and contribute to marketing strategy for upcoming client milestones such as music releases, product launches, video premieres, tour announcements, public appearances, etc.
    • Develop and contribute to marketing plans for clients’ digital and direct-to-fan channels, including but not limited to social media, email marketing, paid media, websites, web stores, and mobile apps.
      • Contribute original ideas regarding the creative use of emerging technologies to drive our clients’ digital and business goals.
      • Write and execute content calendars for client social channels, as well as community management. Curate and design visual assets for content calendars, as needed.
      • Audit and optimize clients’ digital channels on an on-going basis.
  • Report on campaigns and overall performance of clients’ digital and direct-to-fan properties:
    • Analyze real time performance of our campaigns to assess impact against client KPIs and business objectives (e.g. traffic to owned properties, merch sales, etc.).
    • Translate data-based insights into specific action items for marketing plans and campaigns.
  • Act as Account Lead on select clients, responsible for:
    • Driving successful client results and day-to-day progress against the client’s objectives.
    • Managing day-to-day communication with the client.
    • Coordinating with other team members across FH as needed to deliver high quality work.
    • Ensuring all deliverables are executed in a timely manner.
    • Setting specific, measurable goals for the account and individual campaigns.
    • Monitoring progress against these goals and reporting back to the client and FH Management on performance.
  • Keep abreast of evolving music industry and digital marketing technologies:
    • Must be able to speak to key new trends and to research new technologies on an ongoing basis, particularly as requested by clients and/or management.
    • Experiment with new tools and technologies as suitable for his/her clients’ needs.
  • May oversee interns and Assistants, and may be offered the opportunity to formally mentor new team members in order to groom management and leadership skills, under the guidance of his or her Manager.

Job Requirements:

Skills + Abilities:

  • Impressive verbal and written abilities — client communication skills are essential.
  • High level of comfort presenting to groups both over the phone and in person.
  • Deep knowledge of social media, emerging platforms, and associated marketing tools, particularly within the music industry.
  • Drive and confidence to take on new responsibilities. Must be proactive and willing to accomplish tasks with little oversight.
  • Self-starter attitude capable of owning important responsibilities and seeing them through to completion.
  • Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines.
  • Strong passion for marketing and the music industry.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS.

Experience:

  • 1-3 years working in a digital marketing position, preferably within the music industry.
  • Experience managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr, etc.
  • Experience in WordPress, email marketing/CRM tools (e.g. ExactTarget, Mailchimp, Fanbridge), social and analytical tools (e.g. Next Big Sound, Google Analytics).
  • Basic HTML, Photoshop, and Basecamp experience is a plus.

Education:

  • Bachelor’s degree in music business, business, marketing, or a related field.

 

Universal Music Group is an Equal Opportunity Employer.

This is a Full-Time role.
Salary is competitive and commensurate with experience.
Benefits are competitive (medical, dental, 401K, etc.).

Interested candidates must apply through UMG Careers.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

White Paper: The Fame House Stack

White Paper: The Fame House Stack

Today, we’ve released our latest white paper: The Fame House Stack. In it, we share some of the lesser known pieces of our music marketing and e-commerce stack in an effort to share our technology tools beyond our walls, and to open a dialogue with other marketers and artists about the tools they are using within the new music business.

The Fame House Stack details our go-to e-commerce, marketing, and web development tools, as well as our methodology for finding the right solution for each unique client and campaign. You’ll also find an in-depth case study on how we leveraged our stack to create a comprehensive marketing and e-commerce campaign in support of DJ Shadow’s recent acclaimed album, The Mountain Will Fall.

Follow our Product Hunt collection to see our full stack.

Download the white paper for free by signing up for the Fame House newsletter:

The Fame House Stack:  Marketing & E-Commerce Technology for the New Music Industry (Download on Hive.co)

 

Download not working, or don’t want to sign up for our newsletter? Download the white paper directly by clicking here.

 

 

2 Fame House Campaigns Selected for Music Ally’s Best Music Marketing Campaigns

2 Fame House Campaigns Selected for Music Ally’s Best Music Marketing Campaigns

Two Fame House projects were selected by Music Ally for their annual year-end issue, “The Year’s Best Music Marketing Campaigns.”

Our Make America Rave Again campaign, with Disco Donnie Presents, and award-winning JeffBuckleyCollection.com, with Sony and the Jeff Buckley Estate, were among 40 campaigns featured from across the industry’s best:

 Subscribe to Music Ally to see the full list.

 

JeffBuckleyCollection.com Recognized by the W3 Awards, MarCom Awards, and Music Ally

JeffBuckleyCollection.com Recognized by the W3 Awards, MarCom Awards, and Music Ally

From Bob Dylan to Sly and The Family Stone, Jeff Buckley amassed an eclectic record collection through the years. Fame House partnered with the Jeff Buckley Estate and Sony to bring his record collection to life through an interactive website.

The project’s launch was covered by Fast Company, BillboardRolling Stone, Mashable, Entertainment Weekly, Noisey, The AV Club, and more. The project was named a Silver Winner in the 2016 W3 Awards in 2 categories, as well as receiving an Honorable Mention for General Best Website at the MarCom Awards. It was also selected as one of 2016’s Best Music Marketing Campaigns by Music Ally.

Experience the collection at jeffbuckleycollection.com.

Explore The Sound of The Get Down

Explore The Sound of The Get Down

Fame House worked with RCA Records to help bring to life the soundtrack to Netflix’s acclaimed new series, The Get Down.

Leveraging Spotify’s API, TheGetDownSoundtrack.com takes you into the world of the show, set in the South Bronx in the 1970s. The interactive site allows visitors to stream the show’s soundtrack as well as playlists from each episode through a digital boom box:

The Get Down

Get the full experience, including video content from the show, at thegetdownsoundtrack.com.

 

 

Fame House Acquired by Universal Music Group

Fame House Acquired by Universal Music Group

Fame House to Accelerate Company’s Social Media, Branding, Live Events and Consumer Initiatives for Artists and Labels

SANTA MONICA, May 27, 2016 – Universal Music Group (UMG), the world leader in music-based entertainment, today announced the acquisition of Fame House, an award-winning, innovative digital marketing agency whose clients include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Tiësto.

Fame House will remain based in Philadelphia and continue to provide and expand on their world-class services as an agency for Universal Music as well as third-party clients. Mike Fiebach, CEO and founder, and Eric Hahn, Chief Strategy and Marketing Officer, will continue to lead the agency. Fiebach and Hahn will report to Boyd Muir, Executive Vice President and Chief Financial Officer, and Michele Anthony, Executive Vice President of UMG.

The acquisition of Fame House will advance UMG’s strategy to create unique commercial opportunities for its artists and labels through social media, consumer engagement, direct-to-consumer and direct-to-fan initiatives, as well as activations for brands, sponsors and live events.

“At Universal Music, we have created artist and label services that are unrivaled in our industry, ” Anthony said. “Fame House will provide digital marketing services and social media expertise for our artists and labels to build fan engagement and reach new audiences through compelling direct-to-consumer and merchandising experiences, as well as create activation opportunities for brands and sponsors and for our live events.”

Muir added, “UMG’s acquisition of Fame House is further evidence of our evolution into a multifaceted entertainment company that can provide a broad range of services for artists beyond recorded music, publishing and merchandising. I’m looking forward to working with Mike, Eric and the entire Fame House team on unlocking new creative and commercial opportunities for our artists and labels.”

“We are eager and excited to continue to build Fame House as a part of Universal Music Group,” Fiebach said. “We believe that we can build a game-changing business with UMG. I am thankful to Boyd, Michele, Mike Tunnicliffe, Peter Sinclair and the rest of the UMG management team for recognizing the potential of Fame House and for giving us this incredible opportunity. With the resources and support of the world’s leading music company, the sky is now the limit.”

Added Hahn, “As someone who has only wanted to build a career in the music industry, the opportunity to work in the UMG family is an absolute dream come true. We believe that the UMG leadership is at the forefront of innovating positive evolution in the industry and for them to recognize a company that we built as a key ingredient in their strategy is something we are very proud and appreciative to be a part of.”

Founded in January 2011 by Fiebach, Fame House is a digital strategy agency with offices in Philadelphia, New York and Los Angeles that’s built to uniquely serve the needs of the modern music industry. Fame House’s early foresight into crafting services around the new opportunities of connecting artists and fans online led them to help establish a new key role within the music ecosystem serving artists alongside labels, management companies, event companies and agents.

About Universal Music Group:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com

FH White Paper: Owning Your Audience

FH White Paper: Owning Your Audience

Last week, we released our latest white paper via Music AllyOwning Your Audience: Building a Direct-to-Fan Strategy in 2016.

Each of our white papers highlights new developments at the cross section of music and technology that are handpicked by our team as being the most relevant topics for our clients. The report is broken into 4 sections:

  1. The State of Direct-to-Fan
  2. Cultivating an Owned Audience
  3. Monetizing Your Audience
  4. How New Tech is Changing Music Experiences

Download the full white paper for free here

FH Featured in New Research on Data-Driven Business

FH Featured in New Research on Data-Driven Business

“Everything we do in digital is a complement to what is happening in real life.”

Our VP of Marketing, Katonah Rafter, is interviewed in a new report from the Altimeter Group: The Data-Driven Business: How Industry Leaders Use Data to Create Value.

The report features a case study on how Fame House works with clients like Ice Cube to leverage data to inform our strategies and drive results.

From the Altimeter Group:

Data is moving from being a by-product of business to its lifeblood. Across industries, from sole proprietorships to multi-billion-dollar companies, data is informing and driving businesses and, increasingly, becoming not only the enabler of products and services, but central to the product or service itself.

Organizations that wish to compete in the data economy must look at their data not only as a technology issue, but as a strategic asset to be used for competitive advantage.

This report lays out the key use cases for data-driven value creation, presents examples of organizations that are using data creatively and effectively, outlines the most pressing issues and opportunities, and presents best practices that show how data strategy can transform organizations.

Download the full report.