Case Studies


CASE STUDY: How Contesting Within Long Term Social Strategy Drives Results

Summary

As a majority of brands compete daily for the attention of an oversaturated audience, running an effective long-term social strategy means more than ever to engage fans. How does...

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Case Study: Iamsu! and The HBK Gang

When we started our campaign with Iamsu in April 2013, he was already a notable act in California’s rich Bay-Area hip-hop scene. After collaborating with Bay Area legends such...

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Case Study: London Electronic Arts Festival

LEAF INTRODUCTION

London Electronic Arts Festival, better known as LEAF, is a four day series of events including talks, technology, masterclasses, screenings, parties, and performances. LEAF was curated and...

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On Tour With #CNTRL: Beyond EDM – The Social Media Trifecta

Fame House’s Hisham Dahud is on tour with CNTRL: Beyond EDM, a 17-city college tour across North America educating students about the origins and future of electronic music, with lectures by day and...

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Fame House Takes Billy Van From 2K to 100K Fans

In December of last year, Fame House launched a new idea in music. Collaborating with electronic musician Pretty Lights and BitTorrent, we released an innovative, free BitTorrent Bundle: a...

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Customized Fan Curated Blog – MiMOSA

Fame House built a unique and highly engaging Tumblr blog for rising electronic musician MiMOSA. With this incredibly customized site, both MiMOSA and Fame House can manually post and curate...

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Insights into Social Currency – The Value of Fans Sharing Brand Messaging

Digital Marketing Practices in Action: We’ve all seen how direct-to-fan principles have been successful for established artists, but not so much for artists that do not-yet have a built-in...

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Entire Discography Added To Facebook Timeline – DJ Shadow

Without question, DJ Shadow is among a very special group of music artists who can be safely considered as a “legacy” artist. Regardless of how much more music he continues to...

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Case Study: DJ Shadow / SoundCloud Remix Competition

What better way to interact with an iconic DJ and producer than to share in his creative energy? That’s exactly the strategy Fame House employed when we partnered up DJ Shadow and...

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Case Study: Pretty Lights + BitTorrent Partnership

The following is a case study prepared by Fame House Founder Michael Fiebach (@mfiebach), who coordinated a unique partnership between electronic music sensation and Fame House client Pretty Lights and BitTorrent for the release of...

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Social Media Marketing Campaign – The Gift

Fame House has been working with Portugal’s MTV European Award winning band, The Gift on developing their social media presence in North America over the past four months.

Via use...

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Fame House Launches Office in The Netherlands May 30, 2014 by Fame House Staff

Fame House is happy to announce the launch of their Dutch office. In partnership with our sister company, ID&T, under the SFX family, we now have top-quality resources in Amsterdam, headed up by Frank Litjens. Frank brings over ten years of digital agency experience to Fame House and transitions into this new role after having headed the Data Insights and Digital Development Operations at ID&T over the past two years.

“I’m very excited to bring Fame House over to Europe and get to work with the highly talented team from the U.S. I can’t wait to expand the business with our European events and grow the already extraordinary roster of world famous artists and events that make up the Fame House clients,” says Frank Litjens.

“Frank is a data and technology expert. That combined with his ability to help coordinate efforts for … Read More »

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Fame House and WeHeartIt – Breaking Through the Social Clutter with Beauty May 7, 2014 by Fame House Staff

What if there was a social network free of trolling, negativity, and was solely focused on the positive side of people’s everyday lives? — This social network exists, and it is called We Heart It.
What is social media to you? Is it text? Is it video? I think most people think of strong visual elements. Well, We Heart It certainly has that nailed.

Mostly female with a strong millennial core, this platform is unique in both its user base and its functionality. We Heart It’s users are a uniquely passionate, expressive group, using the platform primarily to share photos and other imagery (videos, quotes, etc.) that inspire them or that they feel represent their identity.

On a functionality level, it’s the feature We Heart It chose not to build that differentiates it so substantially from all other popular social networks: comments.

This stroke … Read More »

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