Monetizing YouTube Content With New Merchandise Annotations

Posted on November 20th, by Fame House in Blog. No Comments

Monetizing YouTube Content With New Merchandise Annotations

YouTube is one of the most pervasive social media outlets for both music discovery and fan engagement. As one of the world’s leading online video services, YouTube provides artists with tools to effectively market their brand on the network. Many of these tools are made available through the YouTube Partner Program, a program that allows content creators to improve their marketing and creative skills, reach larger audiences, and monetize their videos.

The YouTube Partner Program most notably assists artists in monetizing video content through advertising. Recently, YouTube launched the Merchandise Annotations Tool, which aims to provide artist with a new means of monetizing video content. Artists can now promote the sale of licensed merchandise directly in their videos. Merchandise annotations can link to pre-approved external sales sites. So far, YouTube has approved Google Play, Shopify, District Lines, Cafepress, Spreadshirt, TopSpin, Jinx, Songkick, and iTunes. Additional retailers will be approved soon. With Merchandise Annotations enabled, fans can now link to purchase sites from within the video without having to look for links to storefronts elsewhere. Before adding this feature, videos were mostly monetized by adding advertisements – an experience that isn’t exactly engaging for fans. By adding the Merchandise Annotations feature, YouTube makes shopping convenient for fans on the platform while giving artists an engaging means of monetization.

When using Merchandise Annotations, it’s important to keep some smart practices in mind. The length of time that people watch your video is important when it comes to view counts and SEO. Annotations would be more effective if they appeared near the end of the video, or at a time where it wouldn’t take away from the viewing experience. Viewers should be encouraged to watch the entire video, and should not be driven away by an annotation that appears at the wrong time.  Annotations should be entered at an optimal time where view time is not disrupted and purchasing is encouraged. Annotations should also contain captivating copy. It should stand out as a purchasing message, but not be overly annoying or distracting to the viewer. The messaging should also be clear so that the audience does not mistake it for advertising. Creating videos showcasing your merchandise is an engaging way to not only promote your merchandise, but also showcase and test your Merchandise Annotations. Getting creative with your video content and showcasing your annotations in an engaging, meaningful way can make a big difference in the monetization of your YouTube content.

-Valeria Bornstein, Marketing




Career / Job: Creative Services Manager Mar 20, 2014 by Fame House Staff

The ideal candidate is highly organized, persuasive, methodical, detail and task oriented, and deadline driven. You must bring innate organizational skills i.e. proven solutions for work-flow and development of SOPs. We are looking for someone who is passionate, has a strong design aesthetic, deep experience managing web design projects and hands-on working knowledge of the creative process. You must also be a highly skilled communicator who is experienced in bridging the gap between client/brand requirements and creative execution. The Creative Services Manager will report to the Chief Marketing Officer, manage a multi-faceted creative team (web, video and graphic design) and work with five account management teams to bring design, dev and video projects to life.


Develop and manage the daily/weekly planning, scheduling and prioritization of the creative department’s workload
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Career / Job: Copywriter Mar 18, 2014 by Fame House Staff

Our ideal candidate has a background in copywriting, story telling and brand strategy for social media, online advertising, and short form video formats. Technology background is a plus, but a background covering the music industry would be great and a proven ability to make complex ideas simple is required. This role will be responsible for the development of compelling communications that drive response and enhance brands. We are seeking a writer able to work in a creative team environment dedicated to developing exceptional concepts that will stand out from the pack. We are looking for a creative who can execute cross-channel marketing programs, integrating digital, social media and traditional marketing. A great portfolio is a must.


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