Platform Overview: WeChat

Platform Overview: WeChat

With over 600MM MAUs, WeChat is one of the largest messaging apps in the world, falling just behind WhatsApp’s 900MM and Facebook Messenger’s 700MM users. The app goes way beyond messaging, though, offering features as diverse as instant messaging, banking, and the ability to order taxis and buy movie tickets through their “app within an app” model.

WeChat Home Screen

While the core of its user base lives in China and other Asian countries, the company has taken major steps to expand internationally in recent months. Fame House’s Digital Strategy Manager, Matt Chylak, takes a deeper look into the unique aspects of the platform and where it fits into the global messaging apps market with our Platform Overview: WeChat.

Download the full Platform Overview here.

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