VIDEO: Michael Fiebach talks Digital Strategy & Direct-To-Fan Marketing @ Midem 2013


Posted on February 6th, by Michael Fiebach in Blog, News. No Comments

VIDEO: Michael Fiebach talks Digital Strategy & Direct-To-Fan Marketing @ Midem 2013

The 2013 Midem conference in Cannes, France was host to thousands of musicians and industry professionals gathering to discuss the current state of the business and the future of music. Among these experts was Fame House Founder and CEO Michael Fiebach.

During a workshop with Tumblr and Ministry of Sound, Michael used DJ Shadow‘s as an example showing how to effectively display a product offering. The “MPC Era” line of merchandise – a collection of Shadow’s first productions – hit home with his fanbase, who have a collector’s mentality. The campaign is one of the best selling direct-to-fan offerings that Fame House has ever done. He also discussed DJ Shadow’s involvement in the first monetized torrent download of all time. Combining free music with sponsored ad clicks, this promotional campaign was a success in fan acquisition for DJ Shadow, as well as a monetary success.

Video of the workshop can be viewed below:

In another workshop, Michael and Andrew Mains of Mobile Roadie discussed using mobile apps in a direct-to-fan campaign. Using Amanda Palmer as an example, Michael gave details on a mobile app Fame House helped create in conjunction with her recent US tour.

“The mobile app acts as a hub that pulls in from all these other places,” Michael said about the synergy between the mobile app and Amanda’s other social media properties. Mains added that “on average, 25% of an artists traffic is coming from a mobile phone” – a number that continues to increase.

Michael continued to describe how the mobile app linked with other social sites, creating an engaging fan environment that allows for communication and photo sharing, as well as organizing meetups at her shows.

Watch to the entire discussion below:

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Career / Job: Creative Services Manager Mar 20, 2014 by Fame House Staff

The ideal candidate is highly organized, persuasive, methodical, detail and task oriented, and deadline driven. You must bring innate organizational skills i.e. proven solutions for work-flow and development of SOPs. We are looking for someone who is passionate, has a strong design aesthetic, deep experience managing web design projects and hands-on working knowledge of the creative process. You must also be a highly skilled communicator who is experienced in bridging the gap between client/brand requirements and creative execution. The Creative Services Manager will report to the Chief Marketing Officer, manage a multi-faceted creative team (web, video and graphic design) and work with five account management teams to bring design, dev and video projects to life.

THE CREATIVE SERVICES MANAGER WILL…

Develop and manage the daily/weekly planning, scheduling and prioritization of the creative department’s workload
Efficiently prioritize & manage projects to ensure on-time delivery … Read More »

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FH GOLD
Career / Job: Copywriter Mar 18, 2014 by Fame House Staff

Our ideal candidate has a background in copywriting, story telling and brand strategy for social media, online advertising, and short form video formats. Technology background is a plus, but a background covering the music industry would be great and a proven ability to make complex ideas simple is required. This role will be responsible for the development of compelling communications that drive response and enhance brands. We are seeking a writer able to work in a creative team environment dedicated to developing exceptional concepts that will stand out from the pack. We are looking for a creative who can execute cross-channel marketing programs, integrating digital, social media and traditional marketing. A great portfolio is a must.

THE COPYWRITER WILL…

• Conceive, develop, write, and edit compelling and persuasive copy for brand communications, including: social media, advertising, websites and other interactive
• Extend previously … Read More »

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