Generate awareness and drive revenue for the pre-order campaign for An Evening with Neil Gaiman and Amanda Palmer, bridging the gap between the two artists’ fan bases.
What We Did:
We worked with Twitter and Reddit to host AMAs giving Neil and Amanda’s fans a direct line to the couple, generating new awareness and interest in their collaborative project. The increased visibility for the campaign catapulted visits to the pre-order landing page we built—and revenue.
• Drove over 1.4 million page views of the pre-order landing page during the campaign
• Over 93% of visits came from new visitors, fueled by the Reddit AMA