Amanda Palmer

Focusing Social Engagement To Drive Sales

Prompt:

Generate awareness and drive revenue for the pre-order campaign for An Evening with Neil Gaiman and Amanda Palmer, bridging the gap between the two artists’ fan bases.

What We Did:

We worked with Twitter and Reddit to host AMAs giving Neil and Amanda’s fans a direct line to the couple, generating new awareness and interest in their collaborative project. The increased visibility for the campaign catapulted visits to the pre-order landing page we built—and revenue.

Results:

• Drove over 1.4 million page views of the pre-order landing page during the campaign

• Over 93% of visits came from new visitors, fueled by the Reddit AMA

Work

Guns N’ Roses Merch

Guns N’ Roses Merch

Make America Rave Again

Make America Rave Again

Jeff Buckley’s Collection FH logoAward Winner

Jeff Buckley’s Collection

UMG: SXSW Brand Activations

UMG: SXSW Brand Activations

2016 Video Reel

2016 Video Reel

Phantogram

Phantogram