Amanda Palmer

Focusing Social Engagement To Drive Sales

Prompt:

Generate awareness and drive revenue for the pre-order campaign for An Evening with Neil Gaiman and Amanda Palmer, bridging the gap between the two artists’ fan bases.

What We Did:

We worked with Twitter and Reddit to host AMAs giving Neil and Amanda’s fans a direct line to the couple, generating new awareness and interest in their collaborative project. The increased visibility for the campaign catapulted visits to the pre-order landing page we built—and revenue.

Results:

• Drove over 1.4 million page views of the pre-order landing page during the campaign

• Over 93% of visits came from new visitors, fueled by the Reddit AMA

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Work

Guns N’ Roses Merch

Guns N’ Roses Merch

Make America Rave Again

Make America Rave Again

Jeff Buckley’s Collection

Jeff Buckley’s Collection

UMG: SXSW Brand Activations

UMG: SXSW Brand Activations

2016 Video Reel

2016 Video Reel

Phantogram

Phantogram