Drive online conversation surrounding Limp Bizkit in advance of a new single release.
Behind every defining moment in history was… Limp Bizkit. While the band was busy on the road and in the studio, we were tasked with creating a parody Tumblr account to re-ignite online conversation before a new single was to be released. Playing to the abrasive nature of the band’s music, parody took shape in the “Sphere of Influence”- a re-imagining of moments in world and pop culture through Limp Bizkit’s history. The gritty photoshop-chop aesthetic allowed the band to promote the Tumblr as if stumbling onto a fan parody account. From the Lewinsky scandal to the US economic crash, we released LB-influenced social graphics on the custom-skinned platform, optimized for sharing and “make your own” submissions.
- Built on the Tumblr API for easy content management
- Option for user-generated submissions
- Social sharing options on each post