Mysteryland USA

12 Days of Mystery

The Project:

Fame House partnered with Mysteryland in December of 2014 to engage users with a unique “Advent style” calendar site experience called the “12 Days of Mystery”. Conceptualized as a “Retweet to Unlock” campaign, the design and development of the site was orchestrated entirely in-house by the Fame House creative team.

Followers on Twitter were given the opportunity to “Retweet” a message that was delivered daily from Mysteryland USA’s account for a chance to win merchandise bundles, tickets and camping to MLUSA 2015. The campaign resulted in over 2.7K retweets and nearly one million potential impressions.

Key Site Features Include:

  • Custom Illustrations
  • Custom “Retweet to Unlock” activation

Results:

  • 2.7K RTs and almost 1M potential campaign impressions using #12DaysOfMystery
  • A huge spike in Mysteryland USA’s Twitter acquisition
  • December’s total fan acquisition was only second to May, the actual event month
ML_12 Days Build-R2_1 Home Page
ML_12-Days-Build-R2_3-Entry-Form-Page-slim
ML_12 Days Build-R2_2 Pop-Up Page
ML_12 Days Build-R2_4 Thank You Page

Work

Guns N’ Roses Merch

Guns N’ Roses Merch

Make America Rave Again

Make America Rave Again

Jeff Buckley’s Collection

Jeff Buckley’s Collection

UMG: SXSW Brand Activations

UMG: SXSW Brand Activations

2016 Video Reel

2016 Video Reel

Phantogram

Phantogram