Mysteryland USA

12 Days of Mystery

The Project:

Fame House partnered with Mysteryland in December of 2014 to engage users with a unique “Advent style” calendar site experience called the “12 Days of Mystery”. Conceptualized as a “Retweet to Unlock” campaign, the design and development of the site was orchestrated entirely in-house by the Fame House creative team.

Followers on Twitter were given the opportunity to “Retweet” a message that was delivered daily from Mysteryland USA’s account for a chance to win merchandise bundles, tickets and camping to MLUSA 2015. The campaign resulted in over 2.7K retweets and nearly one million potential impressions.

Key Site Features Include:

  • Custom Illustrations
  • Custom “Retweet to Unlock” activation

Results:

  • 2.7K RTs and almost 1M potential campaign impressions using #12DaysOfMystery
  • A huge spike in Mysteryland USA’s Twitter acquisition
  • December’s total fan acquisition was only second to May, the actual event month

Work

Guns N’ Roses Merch

Guns N’ Roses Merch

Make America Rave Again

Make America Rave Again

Jeff Buckley’s Collection FH logoAward Winner

Jeff Buckley’s Collection

UMG: SXSW Brand Activations

UMG: SXSW Brand Activations

2016 Video Reel

2016 Video Reel

Phantogram

Phantogram