Fame House partnered with Mysteryland in December of 2014 to engage users with a unique “Advent style” calendar site experience called the “12 Days of Mystery”. Conceptualized as a “Retweet to Unlock” campaign, the design and development of the site was orchestrated entirely in-house by the Fame House creative team.
Followers on Twitter were given the opportunity to “Retweet” a message that was delivered daily from Mysteryland USA’s account for a chance to win merchandise bundles, tickets and camping to MLUSA 2015. The campaign resulted in over 2.7K retweets and nearly one million potential impressions.
Key Site Features Include:
- Custom Illustrations
- Custom “Retweet to Unlock” activation
- 2.7K RTs and almost 1M potential campaign impressions using #12DaysOfMystery
- A huge spike in Mysteryland USA’s Twitter acquisition
- December’s total fan acquisition was only second to May, the actual event month