Activate Pearl Jam’s underutilized e-mail marketing channel to engage fans on a more direct and powerful level.
What We Did
We paired exclusive branded content with merchandise, allowing Fame House to activate fans and convert them into brand consumers and purchasers. This also opened Pearl Jam up to more regular communication with their broader fan base, re-engaging users through a medium that was previously dormant.
• Open rates that were more than 2x industry standards
• Click through rates that were 11x greater than industry standards