Pearl Jam Madness

Spotify + Bracketeers Campaign

OBJECTIVE: Engage Pearl Jam fans in a meaningful way while collecting email data and driving Spotify plays.

APPROACH: Tapping into the excitement of the 2015 NCAA March Madness tournament, Fame House partnered with Bracketeers and Spotify to create Pearl Jam Madness, a campaign to crown Pearl Jam’s top song. Fans were prompted to fill out their own brackets and vote for their favorite Pearl Jam songs during each “round” for a chance to win a PJ Prize Pack.

The bracket leveraged Spotify embeds to make each track streamable and increase plays on the service, starting with the most-played Pearl Jam songs on Spotify. The contest was promoted across Pearl Jam’s social media channels and through email marketing.

RESULTS:

  • Hundreds of thousands of votes
  • 29% month over month increase in overall Pearl Jam Spotify streams
  • 50% increase in Spotify streams of the songs included in the bracket
  • Thousands of email newsletter sign-ups
  • Nearly 100% opt-in rate to receive email updates
PJ Bracketeers Site
PJ Madness Posts
PJ Bracket

Work

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