OBJECTIVE: Drive awareness and social engagement for Pearl Jam’s 2016 US Tour announcement.
APPROACH: We developed branding and video assets to both tease and officially announce Pearl Jam’s highly-anticipated 2016 US Tour. These video assets helped us capitalize on video’s additional weight and reach across social channels, particularly within Facebook’s News Feed, and gave fans high quality content to consume and share. Our branding package to accompany the new tour included a fresh spin on the band’s highly recognizable logo and was used across tour marketing materials on the band’s website, social media platforms, and email marketing. The execution of the announce was timed to go live across all marketing channels simultaneously, which resulted in a wave of fan activity and excitement.
RESULTS: Trended on Facebook and Twitter simultaneously.