Pretty Lights

Comprehensive Album Pre-Order

Fame House coordinated an extensive album pre-order for A Color Map of the Sun, the self-released, GRAMMY-nominated 2013 album from electronic music heavy hitter Pretty Lights. Using customized e-commerce capabilities, we created custom album bundles, where fans could choose from a number of merchandising options and select either vinyl, CD, and/or digital downloads of the album. All of this was encompassed on a custom landing page that Fame House designed and developed.

Fame House handled all direct-to-fan marketing for the release, including a 3-month email marketing and paid media campaign. In addition, we coordinated another partnership with BitTorrent for the album’s release, as well as a partnership with SoundCloud Pro to surprise premiere the full album for fans a week before its official release. The album premiere on SoundCloud was streamed over a quarter million times before the release.

RESULTS

  • Pre-order campaign revenue goals were exceeded by 100%.
  • A Color Map of the Sun debuted at #24 on the Billboard 200, #2 on the iTunes Electronic Chart, and #1 on the Billboard Vinyl Chart.
  • A Color Map of the Sun was downloaded from Pretty Lights’ website over 90,000 times within the first 10 days of release.

Work

Guns N’ Roses Merch

Guns N’ Roses Merch

Make America Rave Again

Make America Rave Again

Jeff Buckley’s Collection FH logoAward Winner

Jeff Buckley’s Collection

UMG: SXSW Brand Activations

UMG: SXSW Brand Activations

2016 Video Reel

2016 Video Reel

Phantogram

Phantogram