Rock In Rio USA

On-Site Digital Marketing

OBJECTIVE: Drive social media conversation for increased brand awareness, engagement & audience growth during the inaugural USA festival.

APPROACH: Activate live coverage of attractions, performances, fan moments, and several engaging content streams, as well as drive conversation surrounding the Yahoo live stream through:

  • Real-time cross-channel posting
  • Artist & influencer channel takeovers
  • Video recaps of interviews & show moments
  • Daily Snapchat stories
  • Periscope attraction streaming

RESULTS: Over the course of 2 event weekends:

  • #RockinRioUSA was used over 161K times for over 1.3 billion potential impressions
  • #RockinRioUSA trended nationally and in Las Vegas, as well as several other cities and countries
  • Primary social media channels gained more than 22K fans

Work

Guns N’ Roses Merch

Guns N’ Roses Merch

Make America Rave Again

Make America Rave Again

Jeff Buckley’s Collection

Jeff Buckley’s Collection

UMG: SXSW Brand Activations

UMG: SXSW Brand Activations

2016 Video Reel

2016 Video Reel

Phantogram

Phantogram