#MUSICISUNIVERSAL: SXSW Brand Activations

Amplifying Brand Partner Messaging for UMG at SXSW

Universal Music Group’s #MUSICISUNIVERSAL SXSW showcase week featured sponsored activations from Marriott Rewards, GAP, and Randall’s.

Fame House developed strategy to amplify each brand’s narrative via:

Content Capture, Creation + Execution

  • Event photo + video capture
  • On-site editing of short-form social video, GIFs + cinemagraphs
  • Real-time execution + community engagement

Audience Amplification + Acquisition

  • Custom targeting strategy specific to each sponsor
  • Cross-platform paid media amplification
  • Contest landing page build with email collection + social sharing

Measuring Results

  • Performance & conversation tracking
  • Continual A/B testing
  • Reporting on KPIs (CPM, CPC, CPV, CPE)

RESULTS

Year over year, Fame House helped UMG to significantly improve campaign performance across key metrics:

  • +81K video views
  • Amplified Conversation:
    • +22% in hashtag mentions
    • +10% in potential hashtag impressions
  • Sponsored Post Content:
    • +342% in impressions
    • +63% in engagements

Work

Guns N’ Roses Merch

Guns N’ Roses Merch

Make America Rave Again

Make America Rave Again

Jeff Buckley’s Collection FH logoAward Winner

Jeff Buckley’s Collection

UMG: SXSW Brand Activations

UMG: SXSW Brand Activations

2016 Video Reel

2016 Video Reel

Phantogram

Phantogram