“Everything we do in digital is a complement to what is happening in real life.”
Our VP of Marketing, Katonah Rafter, is interviewed in a new report from the Altimeter Group: The Data-Driven Business: How Industry Leaders Use Data to Create Value.
The report features a case study on how Fame House works with clients like Ice Cube to leverage data to inform our strategies and drive results.
From the Altimeter Group:
Data is moving from being a by-product of business to its lifeblood. Across industries, from sole proprietorships to multi-billion-dollar companies, data is informing and driving businesses and, increasingly, becoming not only the enabler of products and services, but central to the product or service itself.
Organizations that wish to compete in the data economy must look at their data not only as a technology issue, but as a strategic asset to be used for competitive advantage.
This report lays out the key use cases for data-driven value creation, presents examples of organizations that are using data creatively and effectively, outlines the most pressing issues and opportunities, and presents best practices that show how data strategy can transform organizations.