Today marks a major milestone in pop music with Now That’s What I Call Music’s 50th volume release. Since inception to the US market in 1998, each NOW! compilation has been an extremely high seller and chart topper. From standard volumes to special release compilations for Country, Workout, Ballads and more, the Now That’s Music compilation series has proudly celebrated a new milestone with its fan base for 2014.
Under the digital strategy direction of Fame House, the NOW 50 campaign pulled out all the stops, from major sweepstakes and user generated content campaigns, to historic shareable galleries and more. NOW 50 Deluxe was accompanied by a rare fan-voted bonus disc comprised of the best tracks from volumes 1-49. Now That’s Music also launched the first-ever commercial spot featuring photos and shoutouts from fans across social media. Our long-lead, multi-tiered digital campaigns with the Now That’s Music team has been crucial leading into release day, and we look forward to continued success with NOW 51 & 52 in the year ahead.