Engage new audiences during Electric Zoo 2014, increasing demand for future years’ events.
What We Did:
We leveraged our relationships with Snapchat and Reddit to craft unique festival activations in the digital space. Fans on site at Electric Zoo were invited to contribute photos and videos to Our Electric Zoo Story on Snapchat, a crowdsourced stream of UGC content reaching countless Snapchat users. With Reddit, we launched the first ever Reddit Live thread for a music festival, allowing users at home to follow along with the festival and artists’ content in real time.
• Our Electric Zoo Story coincided with the global launch of Snapchat Live
• New fans all over the world were exposed to the Electric Zoo experience, voicing demand to attend future events